It’s like having a TV remote with an infinite number of channels to surf. And the more time I spend online the more I realize I have to learn about blogging, social media etc. I’m a broadcast PR person. I’m used to 210 TV markets with finite number of TV stations in each market a handful of nationals and the cable outlets. This is taking me some time to navigate. I can use the various lists to find out what the “top” blogs are but what I really want to know is what it takes to become a “top” blog.
What are the elements of a really good blog. A successful blog. A popular blog. A profitable blog.
So I’ve been skimming hundreds of articles with the supposed key tips and tricks and I’m starting to get some clarity. Yeah yeah, lengths of posts and schedules of posts and layouts and SEO and multi-media and blah blah blah.
What I’ve realized is that just like a broadcast PR or really any other media endeavor, there are a variety of elements that will make a successful blog and the more elements you have in place the more successful your blog will be.
But here’s what I love about the internet. To have a successful blog you DON’T have to appeal to the masses. Anyone who has a message and the desire to communicate that message can have a successful blog. It is the ultimate leveling of the media playing field.
My research continues as does my analysis but I thought I’d bring you this newsflash.
The Media Bee 