Every Day I’m Shovelling, Shovelling

I have a lot to say.  I’ve been told in the past that I can be abrasive.  Although I did hear my old boss once tell someone “Paulina’s not abrasive, she’s just deaf.”  Some people (OK my husband)  have suggested that I should consider the possibility of one day, actually having an unexpressed thought.  In the past I confidently and enthusiastically spouted endless amounts of crap about the minty fresh flavor of this and user friendly features of that because I was in my “expert” comfort zone.   I never really had to spin…all my stuff was pre-spun for me – I just had to pitch it and pitch it and pitch it.  My kids used to tell their friends that I shovel shit for a living.

But all that changed when I was “separated from my employment” and escorted right out of my comfort zone!

I have traditionally worked in Broadcast PR and while I could see the massive changes that were coming, and was an early adopter personally, I was very late to the digital dance professionally.  Add to this the fact that my expertise was so niche (SMTs) that I  never had to fully belong to either the PR world nor the production world.   Somehow I managed to straddle both, knowing just enough to fit in both camps but not really belonging in either.

This left me about a year ago, not really a producer, not really a publicist and not really an online marketer…and feeling quite anti social about social media.In the past year since I was separated from my employment, I have done so much experimenting, learning, reading, practicing, making mistakes and then trying again.

Much to surprise however, when I started to explore the ways that I could reinvent my career, start my own company or just find the next exciting thing to do in my life, I found that I was REMARKABLY attracted to the digital world and it’s infinite paths for professional, personal and profitable growth.

One of the problems I have always suffered from though, and I believe this is fairly common, is that sense that people are going to find out that you don’t really know what you are doing.  I have a track record so even when I doubt it myself, I have the evidence that I know what I’m doing.   But now I had to figure out how to translate my past skills into this new world all the while dealing with the struggles of trying to get a small business off the ground.

Ultimately, this is a message of hope and encouragement for anyone (I know I can’t be the only one) who finds themselves in the same position.

I have spent HOURS AND HOURS AND DAYS AND WEEKS AND MONTHS basically retraining myself to alter my direction.  I have been experimenting both as an entrepreneur and as a publicist, marketer and content creator to see what works and what doesn’t.  There’s nothing but good news (for me anyway) to come out of this.  I love this world that we work in.  I love brands and I love publicity and I love PR and I love marketing.  AND I DON’T KNOW WHY!!!  I love to figure out how to find a way to create excitement around a person, or place or thing and get on the horn with the media and get them excited as well.

While I have had to learn some bitter lessons about profitability and “actual business” I still have boundless enthusiasm when I believe in something and my only frustration at this time is there are not enough hours in the day to read all I want, experiment more and still have time to sun myself on the veranda.

At this point in my life I am at the joyful intersection of loving an industry that I have a lot of experience in while a landscape of fresh snow sprawls before me.   I feel the need to share the journey of growth as well as the lessons I have learned along the way.

And by the way, being that I have no graceful way to end this – I’m just going to say I hate blogs that start this way.


The End.


Don’t Snooze on the Dopey Moms

I’ve spent the better part of the last week – possibly two – consumed by all things Google, Google+, Chrome, Android and a myriad of other social media topics, gadgets, gurus.  I’m positively on information overload.

And I’ve been experimenting in private.  Or at least I’d hoped in private.  Reading, implementing, tweaking, trying.  In the midst of all that I have clients to take care of, my husband’s crazy ex-wife stalking me (which I stumbled upon due to a freaky IP address on my stat counter) and the holidays looming.

Tonight I experimented a little more publicly and I have a message for you geeky tech snobs.  Don’t snooze on the users trying to get up to speed on how to use the tools you are developing at such a rapid pace.

Ultimately, I’m a late adopter but I’m still a demographic on the upswing for your products and as a content creator seeking to reach my own demographic, and serve their information needs here on the web, I suggest that, just as Home Depot did in the early 2000s, you learn how to treat us with the respect our Gold Amex deserves.