I have a lot to say. I’ve been told in the past that I can be abrasive. Although I did hear my old boss once tell someone “Paulina’s not abrasive, she’s just deaf.” Some people (OK my husband) have suggested that I should consider the possibility of one day, actually having an unexpressed thought. In the past I confidently and enthusiastically spouted endless amounts of crap about the minty fresh flavor of this and user friendly features of that because I was in my “expert” comfort zone. I never really had to spin…all my stuff was pre-spun for me – I just had to pitch it and pitch it and pitch it. My kids used to tell their friends that I shovel shit for a living.
But all that changed when I was “separated from my employment” and escorted right out of my comfort zone!
I have traditionally worked in Broadcast PR and while I could see the massive changes that were coming, and was an early adopter personally, I was very late to the digital dance professionally. Add to this the fact that my expertise was so niche (SMTs) that I never had to fully belong to either the PR world nor the production world. Somehow I managed to straddle both, knowing just enough to fit in both camps but not really belonging in either.
This left me about a year ago, not really a producer, not really a publicist and not really an online marketer…and feeling quite anti social about social media.In the past year since I was separated from my employment, I have done so much experimenting, learning, reading, practicing, making mistakes and then trying again.
Much to surprise however, when I started to explore the ways that I could reinvent my career, start my own company or just find the next exciting thing to do in my life, I found that I was REMARKABLY attracted to the digital world and it’s infinite paths for professional, personal and profitable growth.
One of the problems I have always suffered from though, and I believe this is fairly common, is that sense that people are going to find out that you don’t really know what you are doing. I have a track record so even when I doubt it myself, I have the evidence that I know what I’m doing. But now I had to figure out how to translate my past skills into this new world all the while dealing with the struggles of trying to get a small business off the ground.
Ultimately, this is a message of hope and encouragement for anyone (I know I can’t be the only one) who finds themselves in the same position.
I have spent HOURS AND HOURS AND DAYS AND WEEKS AND MONTHS basically retraining myself to alter my direction. I have been experimenting both as an entrepreneur and as a publicist, marketer and content creator to see what works and what doesn’t. There’s nothing but good news (for me anyway) to come out of this. I love this world that we work in. I love brands and I love publicity and I love PR and I love marketing. AND I DON’T KNOW WHY!!! I love to figure out how to find a way to create excitement around a person, or place or thing and get on the horn with the media and get them excited as well.
While I have had to learn some bitter lessons about profitability and “actual business” I still have boundless enthusiasm when I believe in something and my only frustration at this time is there are not enough hours in the day to read all I want, experiment more and still have time to sun myself on the veranda.
At this point in my life I am at the joyful intersection of loving an industry that I have a lot of experience in while a landscape of fresh snow sprawls before me. I feel the need to share the journey of growth as well as the lessons I have learned along the way.
And by the way, being that I have no graceful way to end this – I’m just going to say I hate blogs that start this way.